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Allison Creekmore

Accomplished digital strategy, operations, and product development professional.

Allison is a Senior Director at Major League Baseball.

Allison is an accomplished digital strategy, operations, and product development professional with extensive experience at sports and technology companies, including Major League Baseball and ESPN. She is adept at initiating processes and procedures for new and existing digital media properties.  Allison also has experience working in a startup environment, which has helped her develop skills in many areas.

Through her extensive experience in diverse roles, Allison has developed key skills in the following areas:

  • Digital Operations
  • Content Strategy
  • Budget Responsibility
  • Site/App Launch and Redesign
  • Product Development
  • Personnel Management
  • Communication / Cooperation
  • Problem Solving
  • Project Management

Education and Volunteer Experience

Allison Creekmore attended Duke University in Durham, North Carolina from the years 1992 to 1996. She received a Bachelor of Arts in Public Policy Studies and History, but this was also where she began to explore her interest in sports content creation. Allison was the Sports Editor of the Chronicle, Duke’s daily student newspaper for years while completing her degree.

Volunteer work also is one of Allison’s passions. She has spent more than 25 years devoting time to American Legion Auxiliary Volunteer Girls State. While attending Duke, Allison found this nonprofit and nonpartisan organization, which provides programs that reinforce the importance of citizenship and teamwork through week long programs that help 550 rising high school seniors in her home state of Tennessee. Allison Creekmore is a Technical Lead and has has held the roles of Operations Committee member, and Counselor at this organization where she has led efforts to modernize the identity and communication of the organization through the creation of a website and a brand identity. Allison also created their online registration system that handle 800 citizen yearly and provided tech support to 100 counselors and staff members while also supervising 45 girls during the annual program week.

Early Career

After completing university, Allison decided to start a career that is focused on the sports industry by working at The Kansas City Star in Kansas City, Missouri. Here Allison Creekmore held the roles of Assistant Sports Editor, Presentation and Sports Designer, and Copy Editor during her three years at the newspaper. In these roles, Allison evaluated and supervised sports designers in all facets of newspaper production. She also designed section covers, special weekly NFL sections, and preview sections.

Allison later decided to move to Minneapolis, Minnesota where she began working as a Assistant Sports Editor and Vikings and Sports Layout Editor at The Star Tribune. Here, Allison Creekmore continued to develop her management skills by supervising reporters for complete NFL and Vikings coverage and managing the live production of the sports section.  

MLB and ESPN

Allison realized that she wanted to further her involvement in the sports industry and left the newspaper publishing world. She decided to move to New York City and began working at MLB.com/MLB Advanced Media where she was a Director, Editorial and Assistant Managing Editor over her seven years there. She was the key content and operations leader for MLB.com, a site that attracts more than 2.61 billion visitors yearly. Allison Creekmore managed news production operation for multiple sites, which featured more than 250 original written and multimedia content items daily. She spearheaded and launched a redesigned MiLB.com. This included consolidating sites for more than 240 teams to better serve baseball fans. MiLB.com became such a success that it became a new revenue streams for the company. Allison honed her management skills by supervising 50 content producers, scheduled 225 shifts of web production weekly and coordinated 24x7 staffing.

In 2009, Allison Creekmore began working at ESPN as the Director for Online Editorial and espnW, where she stayed for two years. The main responsibilities for Allison in this position were creating and implementing product and content plans at start-up site, espnW.com, which is targeted at females, and managing personnel for the site, which had 3.2 million monthly page views in the first 10 months. Allison Creekmore gained more experience as she managed the budget for all contributors, including six main contributors and more than 50 freelancers for the site.

Allison decided to try something new and jumped into the world of startups in 2012, this time as an Independent Consultant. Here she worked in the early stages of the brand where she established company operations, developed a business plan, hired employees and contractors. Allison engaged in many aspects of the business including hardware product development, web and mobile development, fulfillment, e-commerce strategy, marketing, and partnerships.

After working for two years in the startup world, Allison went back to the MLB as a Senior Director, the role she currently holds. Over the past four years Allison Creekmore has created all digital products and content for baseball industry properties such as Minor League Baseball, USA Baseball, MLB microsites, MLB club microsites, MLB Youth Baseball Initiatives, MLB Community projects, SNY.TV and YESNetwork. She also manages a department of 18 full-time and 20 part-time employees on a daily basis.

In her spare time, Allison enjoys playing tennis, reading and attending Broadway shows. Feel free to explore the site to learn more!